What tools are used in ORM?

ORM professionals use a range of tools to track brand mentions, analyze sentiment, and improve online visibility. Popular tools include Google Alerts for monitoring mentions, SEMrush and Ahrefs for SEO optimization, Brandwatch and Mention for social listening, and ReviewTrackers for managing customer feedback. These tools help identify both positive and negative trends, allowing for timely responses and strategic planning. The right combination of tools ensures that no damaging content goes unnoticed and that opportunities for positive exposure are maximized.