What tools and techniques does an ORM Executive use?

An ORM Executive utilizes a range of tools and techniques for effective reputation management. This includes social listening platforms, review monitoring tools, SEO optimization methods, and sentiment analysis software. They track brand mentions across news sites, blogs, and social media, while also managing search engine results to highlight positive content. At AiPlex ORM, executives combine advanced monitoring systems with ethical SEO and PR strategies, ensuring that damaging content is pushed down while positive brand stories are brought to the forefront, helping clients maintain control over their digital footprint.