Should I respond differently to neutral or mixed Google reviews?

Yes, neutral or mixed reviews often indicate that the customer had both positive and negative experiences. Start by thanking them for the positive points they mentioned, then acknowledge any criticisms and address how you plan to improve. This balanced approach demonstrates that you value all types of feedback and are committed to continuous improvement. For example: “Thank you for sharing your thoughts, [Name]. We’re glad you enjoyed [positive aspect] and appreciate your feedback on [negative aspect]. We’ll use your input to improve our services.” This can turn a lukewarm experience into a positive perception.