Is ORM necessary for small businesses?

Absolutely. Small businesses often rely heavily on local customers and word-of-mouth, making online reviews and search results even more critical. A single bad review or unfavorable search result can have a disproportionate impact. ORM helps small businesses establish credibility, compete with larger players, and build trust in the community. By consistently engaging with customers online and showcasing positive testimonials, small businesses can strengthen their brand image and encourage repeat business, which is essential for sustainable growth.