How quickly should I respond to Google reviews?

Ideally, you should respond to all Google reviews—positive or negative—within 24 to 48 hours. Prompt responses show that you value customer feedback and are proactive in addressing it. A quick reply can also help de-escalate situations where a customer is upset, preventing further damage to your reputation. On the other hand, timely responses to positive reviews help maintain customer engagement and encourage repeat business. Setting up notifications for new reviews or assigning a team member to monitor them regularly ensures you never miss an opportunity to connect with customers and enhance your brand image.