How often should a business monitor and respond to online reviews?

Ideally, businesses should monitor reviews daily and respond within 24–48 hours. Timely responses show customers that their opinions matter and encourage engagement. Delayed responses, especially to negative reviews, can worsen public perception and give the impression of poor customer service. With Aiplex ORM’s automated alerts and centralized dashboard, businesses can stay on top of reviews in real-time. This ensures that positive feedback is acknowledged promptly and concerns are resolved before they escalate. Maintaining this frequency builds trust, improves customer relationships, and supports long-term brand loyalty.