How does an ORM Executive differ from a PR professional?

While ORM Executives and PR professionals both aim to enhance brand image, their methods and focus areas differ. A PR professional primarily manages brand perception through media outreach, events, and press releases, focusing on public-facing campaigns. In contrast, an ORM Executive specializes in the digital realm, focusing on monitoring, responding to, and improving online content. At AiPlex ORM, executives work closely with PR teams when necessary but remain dedicated to ensuring that the online narrative—across search engines, review sites, and social media—remains positive and aligned with brand goals.