What tools and techniques are used in ORM services?

A robust ORM campaign involves sentiment analysis tools, automated monitoring software, SEO, content marketing, PR outreach, and social media tracking. Tools like Google Alerts, SEMrush, Brandwatch, and Mention help monitor brand mentions and keywords. ORM specialists then assess sentiment, identify threats, and act accordingly. On the action side, high-authority content is created and promoted to displace negatives. Social profiles are optimized and engagement strategies deployed. Aiplex ORM combines cutting-edge technology with experienced human analysts to offer comprehensive, actionable ORM services that are customized and data-driven.