What strategies can businesses use to protect their brand online?

Businesses can adopt several proactive strategies for brand protection. These include trademark registration, monitoring digital channels for counterfeit or unauthorized use, and setting up alerts for brand mentions. Regularly auditing social media and e-commerce platforms helps identify fake accounts or fraudulent sellers. Investing in Online Reputation Management (ORM) ensures timely handling of negative reviews and content. Cybersecurity measures like domain monitoring, phishing detection, and strong data protection policies also play a critical role. Combining legal enforcement, digital monitoring, and reputation management ensures a brand stays secure and maintains consumer trust.