What strategies are used in online reputation management?

Reputation management involves a mix of proactive and reactive strategies. These include search engine optimization (SEO), content creation (blogs, PRs, articles), review management, social media monitoring, and legal takedowns when necessary. Proactive measures involve building a strong digital presence with positive content, while reactive strategies focus on addressing crises, resolving complaints, and removing or pushing down harmful material in search results. Aiplex ORM customizes these strategies based on client needs, using AI-powered tools and digital expertise to maintain brand integrity across platforms like Google, Glassdoor, Trustpilot, and social media networks.