What is reputation management and why is it important for businesses?

Reputation management refers to the strategic monitoring and influencing of how a business is perceived online and offline. It includes controlling negative content, encouraging positive reviews, responding to customer feedback, and improving a brand’s image across digital platforms. In today’s digital landscape, where consumers often make decisions based on online reviews and search results, reputation management is critical for trust and credibility. Aiplex ORM specializes in safeguarding businesses against online defamation, fake reviews, and misleading information—helping clients maintain a strong, trustworthy presence across search engines, social media, and review platforms.