What is online reputation management and why is it important for businesses today?

Online reputation management (ORM) is the practice of monitoring, influencing, and improving how a brand or individual is perceived across digital platforms. In today’s digital-first world, consumers often research online before making purchasing decisions. A single negative review or misleading article can damage trust and drive potential customers away. Effective ORM helps businesses maintain a positive brand image, respond to public feedback, and highlight positive content. At AiPlex ORM, we use cutting-edge tools and proven strategies to track mentions, remove defamatory content, and build a resilient, trustworthy digital presence that reflects your brand’s true value.