What is online reputation management and why is it important for businesses?

Online reputation management (ORM) involves monitoring, influencing, and improving how a brand or individual is perceived across digital platforms. This includes addressing negative reviews, promoting positive content, and ensuring consistent brand messaging. In today’s digital-first world, consumers often make decisions based on online reviews, news mentions, or social media sentiment. A single negative article or review can harm customer trust and sales. That’s why proactive ORM is essential. Aiplex ORM helps businesses safeguard and enhance their online image by employing a mix of technology and strategy—ensuring that what people find about you online truly reflects your values and credibility.