How does negative online content affect brand reputation?

Negative online content—like poor reviews, defamatory articles, or misleading social posts—can severely impact a brand’s image, sales, and customer trust. It often appears on the first page of search results, affecting decisions of potential clients and investors. Even if untrue, such content can stay visible for years unless addressed professionally. Aiplex ORM uses advanced techniques to monitor, mitigate, and de-index or suppress harmful material. They replace it with accurate, positive narratives to restore credibility. For brands that rely heavily on their online presence, managing such risks is crucial to protect their public perception and business continuity.