How can negative reviews or content impact your online reputation?

Negative reviews, outdated news, or misleading content can significantly affect a business’s credibility, especially when they appear on the first page of search results. Consumers tend to trust online reviews and make decisions based on what they read. A few harsh comments or unresolved complaints can lead to reduced customer trust, lost business opportunities, and lower search engine rankings. Reputation management helps mitigate this impact by promoting positive content, engaging with unhappy customers constructively, and using SEO strategies to suppress negative links. Aiplex ORM specializes in restoring brand image and protecting digital identities from lasting damage.