Can ORM tools help remove negative reviews and harmful content online?

While ORM tools cannot always delete content from third-party platforms, they provide powerful strategies to minimize the visibility and impact of negative information. For instance, ORM professionals use SEO techniques to push positive content higher in search results, making harmful reviews less visible. They also help businesses respond professionally to customer complaints, turning a negative review into an opportunity to show transparency and care. In some cases, ORM tools assist in legally requesting the removal of defamatory or false content. Instead of focusing only on removal, ORM tools build a long-term reputation shield by strengthening positive brand narratives across digital platforms.