Can online reputation be repaired after a major PR crisis?

Yes, an online reputation can be repaired, though the time and effort required depend on the severity of the crisis. Whether it’s a viral customer complaint, legal issue, or media scandal, reputation management specialists use crisis mitigation techniques such as fast-response strategies, media outreach, reputation repair content, and SEO suppression. Consistency, transparency, and strategic messaging are key to regaining trust. Aiplex ORM excels in managing high-profile reputational crises by restoring brand confidence, rebuilding digital narratives, and ensuring that positive brand stories overshadow past incidents in search and social visibility.